L'anteprima del programma
di Ads Tech 2026

AI is rewriting the rules of digital marketing in real time. Google's AI Max, Performance Max, agentic automation, and a rapidly expanding toolkit of generative AI tools are transforming what it means to do great digital marketing. The question is no longer whether to adopt AI, but how to use it to amplify your expertise rather than be replaced by it. In this session, Frederick Vallaeys — author of The AI-Amplified Marketer and one of the world's leading voices on AI in PPC — distills the essential AI knowledge every marketer needs right now into a practical, actionable cheat sheet. Drawing on original data from Optmyzr's analysis of thousands of accounts, the latest platform developments, and the frameworks from his book, Fred maps the landscape of AI-driven search marketing and gives attendees a clear path forward.

Passaggio al Profit Bidding per le campagne Google PMAX, i primi a pianificare questa strategia già nel 2023; l’obiettivo di POAS ci ha permesso di migliorare la redditività promuovendo i prodotti a più alto margine e senza intaccare il fatturato.

Why do so many campaigns and investments that use to work have little or no impact? What can marketers do differently to make their campaigns effective? And what do execs and companies need to do to change their approach to digital marketing?